
Amy Hawkes – The Mill Room Mercantile
A Perth Dream Turned Reality: How the Right Support Sparked a Small Business For many aspiring business owners, the dream of working for themselves can
Self-Employment Assistance (formerly NEIS) has assisted a large cross-section of the community, from young people, long-term unemployed, to those with varied educational experience and people from non-English speaking backgrounds.
Self-Employment Assistance commenced in 1985/86 and since then has assisted more than 28,000 businesses into being. Self-Employment Assistance is the government’s most successful labour market program with an average 84% of participants that commence the program still being in business 15 months after the commencement of their business.
If you are interested in applying for the program you can apply by completing an application form online. Visit our application page for further details.

A Perth Dream Turned Reality: How the Right Support Sparked a Small Business For many aspiring business owners, the dream of working for themselves can

Turning Expertise into Impact: Annalise’s Self‑Employment Success with ABS Institute Annelise is a former registered nurse with postgraduate studies in sexology, who set out to

Hayley French, founder of Hayley French Virtual Assistance, is a shining example of how the Self-Employment Assistance program, delivered by ABS Institute, can transform lives

Meet Tilisa Akerman, the creator of Tilly Event Hire! What started as a love for hosting memorable events and collecting beautiful décor has blossomed into

Emmi Robbers – Equine Emmi Hoofcare Meet Emmi, a force in the equine community who joined the Self-Employment Assistance program in October 2024. Since then,

Maggie O’Shaughnessy – My Homeroom Pty Ltd Maggie commenced small business coaching in February 2025 after completing her business training online and has quickly established

Nestled at the intersection of artisan craftsmanship and eco-conscious living, Dom & Bella invites you to experience the charm and elegance of handmade soy candles.

2025 update: Maria has been featured on Perthnow for a beautiful piece she completed at Assumption Catholic Primary School. You can read the article here

From Employee to Entrepreneur: Chloe Flemming’s Journey on the Self-Employment Assistance program It has been a pleasure working with Chloe over the past year as

October 2024 update: Since our original post regarding Sue from 2019 we are proud to provide an update on Sue’s journey! I’m so truly grateful

The Beginning: Hitting Rock Bottom In February 2023, Joanne Howard found herself at one of life’s most difficult crossroads. After a painful divorce, she was

From Dream to Reality: Monica’s Journey with Morning People Monica Van De Laak is the creative mind behind Morning People, a charming vintage-style coffee van

LemonApp Pty Ltd. stands as a testament to resilience and innovation, embodying the transformative power of the Self-Employment Assistance program. Founded in the wake of

Debbie started Self-Employment Assistance with us in August 2022. She was looking to start a coaching business that supports parents to teach their children ‘Life

Alan started Bargain Bathrooms with the help of Self-Employment Assistance (formally NEIS) when he struggled to find employment because of his age. Bargain Bathroom’s aim

Tia is a memory catcher and also a mum to 3 children. Fueled by iced coffee (because thrice reheated coffee can be pretty gross) and

Sasha is the creator & sole owner of High Vibe Crystals, she is qualified in Reiki healing & uses this to infuse all products leaving

Jane started the program with us in 2021 to help launch her business JP Bodywise. Jane provides a range of massage services including remedial, sports,

Rachel Ash aka La Mar Art, is a HR professional turned Artist, who created ‘La Mar Art’ spontaneously post an unfortunate (or fortunate) COVID-19 redundancy.

Avocado Zinc is a natural sunscreen business made & owned in Perth, WA by Ellen Casey. They produce premium zinc-based sunscreens that rub in clear,

Being made redundant in the midst of a pandemic is not a good place to be, but this is where Troy found himself in 2020

Bonnie is a qualified landscape designer and horticulturalist based in Perth. She grew up on a farm in the Wheatbelt, which is where her love

We have had the pleasure to work with Kate from Paws and Pals Adventures on her small business journey. Kate started NEIS with us in

Gurdeep decided to start his own business after his sound therapy course which he found so powerful and effective at bringing peace and calmness to

Miss Erika Hoda Wahdan is a fashion designer and owner of Miss Erika an award winning business that designs for the people. Hoda excels in

Sue’s All Maintenance Services provide and co-ordinate Handyman/Maintenance services to both domestic and commercial industries. Using existing businesses as contracting services they offer an extensive

SharpShooter Imaging is a Perth based professional photography service specialising in Real Estate, Drone, and Event photography and videography services. The business is run by

Nourish to Flourish is a dietary advice service available to help those who wish to learn more about healthy eating, require dietary assistance or simply

Gomezga (Gomé) Simfukwe founded Noelani Counselling Services (NCS) with the help of NEIS in 2019. A qualified counsellor, he has spent much of his past

Emilie started her journey on NEIS with the hope to have flexibility and independence within her field of work. She aimed to establish herself as

Carli started her mental health education and training consultancy business in 2019 with the help of ABS through the NEIS program. She is passionate about

Greg Wallace has something to teach you. With your two hands; with patience and dedication you will learn skills that might surprise you. You are

Sue started Essential Bloom with B Safe Well Healthy late 2019 with the help of New Business Assistance with NEIS. What makes her story so

Many NEIS participants have a story a little bit like Carron Weir’s – needing to make a big change in order to move forward. Carron’s