Learning Outcomes: upon successful completion of this course participants will be able to:
  • Consider the major elements of a business idea, undertake research to determine the viability of the business and present the idea with reference to the legislative frameworks affecting the business.
  • Profile a target market or market segments in accordance with a marketing plan and to develop market positioning strategies.
  • Analyse consumer behaviour for specific markets and specific needs to examine factors that impact decisions to purchase products or services. Make recommendations on marketing strategies to increase consumption of products or services being marketed.
  • Monitor and improve business performance via a clear strategy complementing the business plan.
  • Plan, implement and manage basic marketing and promotional activities as determined and outlined in the business marketing plan.

Assessments completed will gain the Small Business Marketing Skill Set: these assessments are outlined in the Training & Assessment Plan designed to confirm competency for issuing a Statement of Attainment and can work towards a full qualification in Leadership & Management or Small Business Management.