This new framework stands for Solution, Access, Value, and Education. Unlike the initial 4Ps this idea promotes and advertises different virtues that fit productively in today’s marketing industry.
The ABS Institute delves into why this kind of analysis could be vital to the survival of your business. Firstly, what is a competitor analysis?
If it isn’t already, creating an identity for yourself should be on your starting a business checklist! Personal branding is essential for anyone starting
With so many platforms and such little time, discover how to effectively build your brand! In a society where everyone is constantly on their phones,
Do you really know your customers and how to connect with them? Understanding your customers, their needs and how to speak to them is vital
