This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.
This Certificate consists of 12 units ie: 6 core (in bold) plus 6 elective. All units must be successfully completed to obtain a qualification.
| BSBCMM411 | Make presentations |
| BSBCRT412 | Articulate, present and debate ideas |
| BSBMKG433 | Undertake marketing activities |
| BSBMKG435 | Analyse consumer behaviour |
| BSBMKG439 | Develop and apply knowledge of marketing communication industry |
| BSBWRT411 | Write complex document |
| BSBMKG431 | Assess marketing opportunities |
| BSBPEF402 | Develop personal work priorities |
| BSBESB404 | Market new business ventures |
| SIRXMKT006 | Develop a social media strategy |
| BSBMKG434 | Promote products and services |
| BSBOPS404 | Implement customer service strategies |
Some elective units may be varied to suit the job role or professional development plans. If you need to discuss these options, please contact our office or send an enquiry via the contact us page
(Entry Requirements)
There are no prerequisites for individual units of competency.
All courses offered by ABS are delivered in a flexible format to meet student needs usually as a traineeship (if available) or in a similar format with either face to face tuition and mentoring support. Some programs have class based training schedule to assist students with more comprehensive subjects and assessments.
The certificate assessments are competency based and conducted open book comprising both theoretical and practical exercises. Students will be expected to attend all classes (if workshop based) and complete all tasks and activities during the course. There are also activities to be completed outside of the workshops. These activities are aimed at allowing the learners to apply the course content in their own workplace environment.
For more detail please make an enquiry.
The benefits of learning with ABS are:
Future Skills Funded - Indicative Courses Fee for 2024 is $1738.75
1. Student tuition fees are indicative only and are subject to change given individual circumstances at enrolment. Additional fees may apply such as student service and resource fees.
2. A concession rate of 30% of the listed fee applies to all students meeting concessional eligibility.
3. For further information on fees and charges, please refer to the Department of Training and Workforce Developments current VET Fees and Charges Policy
4. Recognition of Prior Learning (RPL) course fees are charged at the same rate of $3.25 x unit hours (SCH). For 2024 the fee is the course fee published above.
For concessions on courses please view our fees and charges page here.
RPL is available for each unit of competency based on relevant workplace experience, formal training and/or other expertise. To apply for RPL please discuss with ABS administration or your trainer/assessor. For (RPL) you will be required to submit a portfolio of evidence within 12 months of the enrollment date.
Please contact our office on (08) 9355 5400 to ask for the information booklet about this process and to confirm fee options.
