Turning Expertise into Impact: Annalise’s Self‑Employment Success with ABS Institute
Annelise is a former registered nurse with postgraduate studies in sexology, who set out to build a professional, values‑driven practice serving the WA community. While researching how to start a small business, she discovered the Self‑Employment Assistance (SEA) program delivered by ABS Institute, and everything clicked.
With SEA, Annalise received practical training in finance and marketing, plus flexible one‑to‑one mentoring and regular check‑ins that kept momentum high. That tailored support helped her confidently establish Sensuality and Self, a practice providing therapy, workshops, and community education, built on strong foundations, ethical practice, and a credible online presence.
“Having a wonderful mentor that I felt supported and encouraged by made an incredible difference.”
“I learnt so much about navigating finances and marketing! The SEA program helped me understand the fundamental foundations a business needs to be legitimate, safe, and structured for success.”
Since launching, Annalise has strengthened her brand, refined her services, and laid out a clear pathway for growth. Next up: expanding workshops across WA and interstate, scaling 1:1 sessions, and developing youth communication courses, with a vision to secure government funding to extend community impact.
You can find out more at Annalise’s website https://www.sexologywithannalise.au/
At ABS Institute, we love helping people turn passion and professional expertise into sustainable small businesses. If you’re ready to start or grow your venture, we’re here with real‑world training, mentoring, and accountability that make the journey easier and more successful.