BSB42415 – Certificate IV in Marketing & Communication
The Certificate IV in Marketing & Communication will challenge your creative and analytical mind to understand the marketing concept, develop customer knowledge and improve product promotion strategies. You will be able to explore career opportunities such as a marketing coordinator or market research assistance in various sectors.
Nationally Recognised Training
ABS is a Registered Training Organisation (ID: 51804) and meet the Standards for RTOs 2015. We participate in ongoing audits to ensure our training and qualifications offered are current and compliant to these standards.
The Certificate IV consists of 10 units packaged as: 5 core units PLUS 7 elective units. Below is an example course outline, a range of other elective units are available and we can tailor the qualification to suit your requirements. All units must be successfully completed to obtain a qualification.
|BSBCMM401||Make a presentation|
|BSBCRT401||Articulate, present and debate ideas|
|BSBMGT407||Apply digital solutions to work processes|
|BSBMKG417||Apply marketing communication across a convergent industry|
|BSBMKG418||Develop and apply knowledge of marketing communication industry|
|BSBMKG401||Profile the market|
|BSBMKG413||Promote products and services|
|BSBMKG421||Optimise digital media impact|
|BSBPRO401||Develop product knowledge|
|BSBRES411||Analyse and present research information|
|BSBWRT401||Write complex documents|
|BSBMKG419||Analyse consumer behavior|
For more information regarding other elective units available for this course please contact our office.
There are no prerequisites for individual units of competency however the Certificate III in Business (BSB30115) may be a suggested pathway
Delivery and Assessment
All courses offered by ABS are delivered in a flexible format to meet student needs usually as a traineeship (if available) or in a similar format with either face to face tuition and mentoring support. Some programs have class based training schedule to assist students with more comprehensive subjects and assessments.
The certificate assessments are competency based and conducted open book comprising both theoretical and practical exercises. Students will be expected to attend all classes (if workshop based) and complete all tasks and activities during the course. There are also activities to be completed outside of the workshops. These activities are aimed at allowing the learners to apply the course content in their own workplace environment.
For more detail please make an enquiry.
Why train with ABS?
The benefits of learning with ABS are:
- Enrol at any time
- Resource Materials including Learner Guides & Assessment Workbooks
- Recognition of Prior Learning (RPL) as outlined below with assessor assistance.
- Interest free payment plans
- High graduation/completion rate
- Dedicated training support with qualified mentor if required
- Training and assessments aligned with to workplace activities and outcomes
- Government funded support (for some programs and subject to eligibility criteria)
Fees & Charges
Course fees, charges and payment terms are detailed on our Fees & Charges page in Student Information which can be viewed here.
RPL is available for each unit of competency based on relevant workplace experience, formal training and/or other expertise. To apply for RPL please discuss with ABS administration or your trainer/assessor. For (RPL) you will be required to submit a portfolio of evidence within 12 months of the enrollment date.
Please contact our office on (08) 9355 5400 to ask for the information booklet about this process and to confirm fee options.