YouTube Marketing

Investment:  $795 inc GST on our payment options noted below

Course Duration: 1 day

Delivery Method: Online with tutor support

Entry requirements: None

Start date: Get instant access within 1 business day

• Understand YouTube’s core features and how to set up a channel.
• Learn the stages of production and how to record and edit videos.
• Develop skills to build engagement and grow your channel.
• Examine tactics for organic implementation and paid advertising.

MODULE 1: Introduction to YouTube marketing

An introduction to your learning experience.

• Course Structure
• Your Learning Experience
• Your Workbook

MODULE 2: YouTube Overview

A YouTube overview including features and advantages

• Topic 1: Network Context
• Topic 2: YouTube by the Numbers
• Topic 3: YouTube Advantages
• Topic 4: Gear & Equipment

MODULE 3: Core Features

Learn how to create a channel, upload video, use ads, playlists and end screens. Explore live, 360° video and Shorts

• Topic 1: YouTube channels
• Topic 2: The YouTube Ads Structure
• Topic 3: Playlists
• Topic 4: End-screens
• Topic 5: Types of Video (including YouTube Shorts)
• Topic 6: Marketing Opportunity Categories

MODULE 4: Organic Implementation

Grow your knowledge of optimising for maximum views, how to grow your network and provide value to your audience

• Topic 1: The YouTube Algorithm
• Topic 2: Growing Your Network
• Topic 3: Adding Value
• Topic 4: Content Types

MODULE 5: Paid Advertising

Explore the range of advertising formats including TrueView, Discovery and Bumper ads, partnering with influencers and ad campaigns

• Topic 1: Advertising Formats
• Topic 2: Influencers
• Topic 3: Paid Implementation
• Topic 4: Creating an Ad Campaign

MODULE 6: Video Production

Learn about video production stages, recording and editing. How to use Canva for editing and thumbnails

• Topic 1: Video Production Stages
• Topic 2: Recording
• Topic 3: Video Editing
• Topic 4: Thumbnails
• Topic 5: Popular Video Types
• Topic 6: Best Practices

MODULE 7: Building Engagement

Customise your channel, Call to Actions (CTAs), creating banners and encouraging engagement

• Topic 1: Engaging the Masses
• Topic 2: Case Studies
• Topic 3: Hero, Hub, Help Strategy

MODULE 8: Growing Your Channel

Learn the four Cs – Cross promotion, Consistency, Collaboration and Creativity

• Topic 1: The Four Cs of Channel Growth
• Topic 2: Key Benefits
• Topic 3: Other Ways to Grow Your Channel

MODULE 9: Analytics and Reporting

Optimise your campaigns with analytics and insights. Report on key metrics.

• Topic 1: Structure a Report
• Topic 2: How to Use Analytics
• Topic 3: Insights & Reporting
• Topic 4: Key Metrics
• Topic 5: Reporting Templates

• Flexible start dates – enrol online and start when you are ready
• Interest free payment plans available
• Local contacts for quick response to any queries.
• Complete your studies online, at your own pace with unlimited tutor support.
• ABS Institute partners with Social Media College to ensure we provide the latest intelligence that impacts social media platforms
• Developed and delivered by leading industry experts

Full upfront course fee payments can be made for this course. This industry recognised short course can be combined with an ABS Institute Nationally Recognised course.

Please note that prices for ABS Institute short course do not include assessment.

If you request an invoice, you can make payment by Direct Debit. Ensure you allow three business days for processing your payment.

Payment options we use include:

• Credit card (Visa/MasterCard/Amex)
• Paypal
• Direct Debit (ETF)
• Payment Plans (via Zip Money)