Social Media Strategy

Investment: $795 inc GST on our payment options noted below

Course Duration: 1 day

Delivery Method: Online with tutor support

Entry requirements: None

Start date: Get instant access within 1 business day

• Understand the 8-step process to develop a social media marketing strategy.
• Conduct a social media audit, set objectives and choose the best channels.
• Identify and define your audience, including developing audience personas.
• Develop, implement and analyse an effective content strategy.

MODULE 1: Introduction to social media strategy

Understand social media marketing and the strategy development process.

Topic 1: Setting the Stage
Topic 2: Understanding the Social Media Marketing Process
Topic 3: Strategy in Context
Topic 4: Buyer Stages
Topic 5: The Influence of Strategy
Topic 6: Strategic Ideas
Topic 7: The 8-step Strategy Process

MODULE 2: Start where you are

Use a social media audit and SWOT analysis to establish your current state.

Topic 1: The Social Media Audit
Topic 2: Review Online Presence
Topic 3: Assess Profile Consistency
Topic 4: Analyse Performance
Topic 5: Examine Competitors
Topic 6: Review SEO Results
Topic 7: Determine Brand Identity
Topic 8: Conduct a SWOT Analysis

MODULE 3: Setting social media objectives

Align your social media strategy with your organisation/personal brand strategy.

Topic 1: Introduction
Topic 2: Top Down Strategy
Topic 3: XERO example
Topic 4: Buyer stages
Topic 5: Buyer Stages and Quantitative Objectives
Topic 6: Buyer stages and Qualitative Objectives
Topic 7: Set ‘S.M.A.R.T.’ Objectives and B.H.A.G.s
Topic 8: Set Key Performance Indicators (KPIs)

MODULE 4: Identifying your audience

Audience segmentation, behaviour, demographics and persona.

Topic 1: Audience Personas
Topic 2: Audience Segments
Topic 3: Where to start?

MODULE 5: Choosing the right channel

Inform your choice with channel usage, purpose, content and performance

Topic 1: The Big 5
Topic 2: Audience Usage
Topic 3: Content and Channel Choice
Topic 4: Buyer Stages and Channel Choice
Topic 5: Which Channel, Which Metrics?
Topic 6:  Costs and Maintenance

MODULE 6: Content strategy

Content categories, purpose, topics, formats, repurposing and scheduling.

Topic 1: Content Categories
Topic 2: Content Purpose
Topic 3: Content Decisions
Topic 4: Media and Content Formats
Topic 5: Content and Buyer Stages
Topic 6: Content Creation
Topic 7: Reusing Content
Topic 8: Content Scheduling
Topic 9: Content Strategy Example and Templates

MODULE 7: Being social

Collaboration opportunities, influencer partnerships, community management

Topic 1: Collaboration
Topic 2: Influencers
Topic 3: Community Management
Topic 4: Social Listening
Topic 5: Audience feedback

MODULE 8: Implementing the strategy

Paid advertising, budgeting, resourcing, implementation and management tools

Topic 1: Paid Advertising
Topic 2: Creating a Social Media Budget
Topic 3: Identifying Required Resources
Topic 4: Implementation Plan
Topic 5: Legal and Ethical Requirements
Topic 6: Social Media Management Tools

MODULE 9: Analysing for improvement

Data metrics, tracking expenses, analysis and insights, performance reports.

Topic 1: Metrics That Matter
Topic 2: Tracking Expenses
Topic 3: Measuring Effectiveness
Topic 4: Performance Reports

• Flexible start dates – enrol online and start when you are ready
• Interest free payment plans available
• Local contacts for quick response to any queries.
• Complete your studies online, at your own pace with unlimited tutor support.
• ABS Institute partners with Social Media College to ensure we provide the latest intelligence that impacts social media platforms
• Developed and delivered by leading industry experts

Full upfront course fee payments can be made for this course. This industry recognised short course can be combined with an ABS Institute Nationally Recognised course.

Please note that prices for ABS Institute short course do not include assessment.

If you request an invoice, you can make payment by Direct Debit. Ensure you allow three business days for processing your payment.

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