Personal Branding


Having a strong personal brand is good for you, your career and your organisation. Building your personal brand doesn’t happen by accident – there’s a specific process to first understand who you are, where you want to go and what you need to get there, then build the relevant assets from social media to websites and finally to leverage what you’ve created to generate leads and make sales.

This understand-build-leverage process and the practical application of the ideas directly to your LinkedIn profile (and beyond) is what your personal brand needs to deliver the results you’re after for your career and your organisation.

Learn from leading social media experts

Our course leaders are experts in using social media effectively and you’ll learn from them what your personal brand needs to deliver the results you’re after for your career and your organisation.

Join a community of like-minded business experts

Share your experiences with other students within the Personal Branding course and in our vibrant Facebook community.

  • Develop strategies that create personal and brand awareness
  • Learn how to maximise lead generation on LinkedIn
  • Establish yourself as an expert in your industry

Business owners, freelancers and professionals looking to harness the power of social media by integrating their personal brand with their business.

Marketing professionals wanting to build industry network and generate business leads by establishing themselves as an expert.

Agency teams ready to deeply understand the process of establishing the personal brand with expertise that outperforms the competition and to increase their service offering for the clients.

Social media

Investment: $795 inc GST on our payment options noted below

Course Duration: 1 day

Delivery Method: Online with tutor support

Entry requirements: None

Start date: Get instant access within 1 business day

  • Understand the power of personal branding for individuals and organisations.
  • Learn the e-ttractionTM method to Understand, Build and Leverage your personal brand.
  • Explore the opportunities for personal branding through social media.
  • Learn how to convert through your connections and content, and how to pitch and close
  1. The Power of Personal Branding
    Learn about the power of personal branding and what you can achieve
  2. Understand: Values and Personality
    Describe your personality and values, and learn how it fits with your personal brand
  3. Understand: Life-stage and Resources
    Recognise your life-stage and resources and how they align with your personality and values
  4. Build: Social Media
    Identify the different social media channels and what might work for your brand
  5. Build: LinkedIn
    The importance of LinkedIn for your personal branding and how to set up your profile
  6. Build: Websites and SEO
    Recognise the importance of a website in your marketing strategy and how to boost your SEO
  7. Leverage: Connections and Content
    Recognise different tools to find more connections and generate high quality content
  8. Leverage: Pitch and Close
    Identify the key elements of a great pitch followed by cold, warm and hot sales techniques to close the deal
  • Flexible start dates – enrol online and start when you are ready
  • Interest free payment plans available
  • Local contacts for quick response to any queries.
  • Complete your studies online, at your own pace with unlimited tutor support.
  • ABS Institute partners with Social Media College to ensure we provide the latest intelligence that impacts social media platforms
  • Developed and delivered by leading industry experts

Full upfront course fee payments can be made for this course. This industry recognised short course can be combined with an ABS Institute Nationally Recognised course.

Please note that prices for ABS Institute short course do not include assessment.

If you request an invoice, you can make payment by Direct Debit. Ensure you allow three business days for processing your payment.

Payment options we use include:

  • Credit card (Visa/MasterCard/Amex)
  • Paypal
  • Direct Debit (ETF)
  • Payment Plans (via Zip Money)

Contact us today