LinkedIn Marketing


Establish yourself as an industry expert, create an engaging content marketing strategy, identify key connections and maximise sales opportunities.

Learn from LinkedIn’s leading sales professionals

Our course leaders are experts in using LinkedIn to generate brand reach and awareness as well as lead generation and new pipeline sales opportunities.

Join a community of like-minded business experts

Share your experiences with other students on the LinkedIn course in our vibrant Facebook community.

Use your LinkedIn strategy with immediate effect

Access the tools, templates and exercises we provide, turning them into powerful marketing strategies for your LinkedIn profile.

  • Develop strategies that create personal and brand awareness
  • Learn how to maximise lead generation on LinkedIn
  • Establish yourself as an expert in your industry

Self-Employed/Freelancers looking to create a professional presence and identify new business opportunities.

Business Owners who need to develop a strong personal brand, new lead generation techniques and convert enquiries into sales.

Sales Professionals needing help to identify key decision makers and budget holders while building a network of prospects.

Social media

Investment: $795 inc GST on our payment options noted below

Course Duration: 1 day

Delivery Method: Online with tutor support

Entry requirements: None

Start date: Get instant access within 1 business day

  • Understand the LinkedIn Marketing landscape on personal and company pages.
  • Develop an effective personal profile and learn how to do marketing through it.
  • Learn how to market from a company page and with paid advertising.
  • Develop skills in community management for posts and LinkedIn groups.
  1. An Introduction to LinkedIn Strategy
    Understand the value and opportunities LinkedIn can offer.
  2. The LinkedIn Landscape
    Learn why LinkedIn isn’t like other social media platforms and why this is important.
  3. Creating Great Content
    Understand what people using LinkedIn are looking for – and how to create it.
  4. Develop a Professional Profile
    Construct an authoritative and professional profile that attracts the right audience.
  5. Using Your Profile Effectively
    Take your profile to the next level and turn it into your greatest marketing asset.
  6. Marketing Through Company Pages
    Develop a content strategy for your business or personal brand that builds reach, awareness and sales.
  7. LinkedIn Paid Advertising
    Learn how to promote campaigns that create new business opportunities.
  8. Community Management
    Create a network of professionals who promote the products or services you offer.
  9. Understanding LinkedIn Analytics
    Measure results and adjust your strategies to increase effective use of LinkedIn.
  • Flexible start dates – enrol online and start when you are ready
  • Interest free payment plans available
  • Local contacts for quick response to any queries.
  • Complete your studies online, at your own pace with unlimited tutor support.
  • ABS Institute partners with Social Media College to ensure we provide the latest intelligence that impacts social media platforms
  • Developed and delivered by leading industry experts

Full upfront course fee payments can be made for this course. This industry recognised short course can be combined with an ABS Institute Nationally Recognised course.

Please note that prices for ABS Institute short course do not include assessment.

If you request an invoice, you can make payment by Direct Debit. Ensure you allow three business days for processing your payment.

Payment options we use include:

  • Credit card (Visa/MasterCard/Amex)
  • Paypal
  • Direct Debit (ETF)
  • Payment Plans (via Zip Money)

Contact us today