Instagram Marketing


Rapidly scale your followers, maximise engagement and generate income through direct-sales and collaborations

Learn from Instagram’s top marketers & influencers

We partner with industry leading Insta-pros to teach you the strategies & hacks that make all the difference.

Join an active community of like-minded Instagram marketers

Learn through participation with other students and share your journey by accessing our vibrant Facebook group.

Immediately applicable to your Instagram account

No fluff or useless theory. Learn the tactics that deliver immediate results for your business or personal account.

Cutting-edge strategy & tactics with real-world results

Filled with tools, templates and exercises that help grow your business while you’re studying

  • Accelerate Your Career and develop in-demand skills to leverage new, high-paying employment opportunities
  • Gain Practical Experience to access comprehensive strategies, tools and templates to grow your business

Business owners and freelancers – time poor and looking to establish their presence on social media and create new opportunities through targeted adverts 

Marketing professionals looking to increase ROI for existing clients and demonstrate advanced knowledge of campaign management and analytics to prospective customers.

Agency teams looking to generate new and improved revenue streams and want to dominate the social media agency scene with expertise that outperforms the competition.

Influencers looking to rapidly grow their followers and monetise their Instagram profiles through collaboration and marketing funnels.

Social media

Investment:       $795 inc GST on our payment options noted below

Course Duration: 1 day

Delivery Method: Online with tutor support

Entry requirements: None

Start date: Get instant access within 1 business day

  • Create engaging Instagram profiles
  • Build an active following online
  • Monetise your Instagram account
  • Convert followers to paying customers
  • Maximise Instagram engagements

MODULE 1: Intro to Instagram marketing

Turn your account from ‘everyday use’ into strategic marketing tool.

  • Topic 1: Background to Instagram
  • Topic 2: Instagram Marketing Benefits
  • Topic 3: Instagram Marketing Success

MODULE 2: Understanding the Instagram algorithm

Learn how the platform works and use this to your advantage.

  • Topic 1: Introduction to the Instagram Algorithm
  • Topic 2: Top Factors Which Influence Ranking
  • Topic 3: Additional Factors That Influence Ranking
  • Topic 4: Other Instagram Algorithms

MODULE 3: Creating great content

Identify your niche and the type of content you will produce.

  • Topic 1: Instagram Content
  • Topic 2: Use Stunning, Professional Imagery
  • Topic 3: Maintain a Consistent Theme and Posting Schedule
  • Topic 4: Design your Grid like a Magazine
  • Topic 5: Post Content your Audience Values
  • Topic 6: Spark an Emotional Reaction
  • Topic 7: Use Different Content Formats

MODULE 4: Defining your Instagram strategy

Understand how different types of content work on the platform.

  • Topic 1: Strategy Introduction
  • Topic 2: Created Content
  • Topic 3: Curated Content
  • Topic 4: Co-created Content
  • Topic 5: Your Instagram Strategy

MODULE 5: Making it happen

Manage your content production for efficiency and optimal results.

  • Topic 1: Introduction
  • Topic 2: Content Creation
  • Topic 3: Source & Manage Resources
  • Topic 4: Post Scheduling

MODULE 6: Setting up your profile

Construct a professional and reputable account that builds trust.

  • Topic 1: Setting Up Your Profile
  • Topic 2: Instagram Profile Elements

MODULE 7: Configuring posts for engagement

Create content that captivates the attention of your target market.

  • Topic 1: Engagement Drives Profile Visits
  • Topic 2: Photo Tags & Mentions
  • Topic 3: Post Captions
  • Topic 4: Post Notifications
  • Topic 5: Stories Features
  • Topic 6: Community Management

MODULE 8: Attracting profile visitors

Connect white the type of followers you want for your business.

  • Topic 1: Reciprocal Engagement
  • Topic 2: Share for Share
  • Topic 3: Account Promotions
  • Topic 4: Influencer Marketing
  • Topic 5: Paid Advertisements
  • Topic 6: Other Account Promotion

MODULE 9: Measuring results & adjusting your strategy

Learn and understand the metrics that increase profile growth.

  • Topic 1: Native Metrics
  • Topic 2: Instagram Reporting Software
  • Topic 3: Returns Analysis

MODULE 10: Monetising your Instagram account

Use your account to generate new, effective revenue streams.

  • Topic 1: Drive Web Traffic
  • Topic 2: Converting Using Landing Pages
  • Topic 3: Nurture with Email and Retargeting
  • Topic 4: Instagram Shopping
  • Topic 5: Promote Products with Influencers
  • Flexible start dates – enrol online and start when you are ready
  • Interest free payment plans available
  • Local contacts for quick response to any queries.
  • Complete your studies online, at your own pace with unlimited tutor support.
  • ABS Institute partners with Social Media College to ensure we provide the latest intelligence that impacts social media platforms
  • Developed and delivered by leading industry experts

Full upfront course fee payments can be made for this course. This industry recognised short course can be combined with an ABS Institute Nationally Recognised course.

Please note that prices for ABS Institute short course do not include assessment.

If you request an invoice, you can make payment by Direct Debit. Ensure you allow three business days for processing your payment.

Payment options we use include:

Credit card (Visa/MasterCard/Amex)


Direct Debit (ETF)

Payment Plans (via Zip Money)

Contact us today