Instagram Marketing

Investment:       $795 inc GST on our payment options noted below

Course Duration: 1 day

Delivery Method: Online with tutor support

Entry requirements: None

Start date: Get instant access within 1 business day

• Create engaging Instagram profiles
• Build an active following online
• Monetise your Instagram account
• Convert followers to paying customers
• Maximise Instagram engagements

MODULE 1: Intro to Instagram marketing

Turn your account from ‘everyday use’ into strategic marketing tool.

• Topic 1: Background to Instagram
• Topic 2: Instagram Marketing Benefits
• Topic 3: Instagram Marketing Success

MODULE 2: Understanding the Instagram algorithm

Learn how the platform works and use this to your advantage.

• Topic 1: Introduction to the Instagram Algorithm
• Topic 2: Top Factors Which Influence Ranking
• Topic 3: Additional Factors That Influence Ranking

• Topic 4: Other Instagram Algorithms

MODULE 3: Creating great content

Identify your niche and the type of content you will produce.

• Topic 1: Instagram Content
• Topic 2: Use Stunning, Professional Imagery
• Topic 3: Maintain a Consistent Theme and Posting Schedule

• Topic 4: Design your Grid like a Magazine
• Topic 5: Post Content your Audience Values
• Topic 6: Spark an Emotional Reaction
• Topic 7: Use Different Content Formats

MODULE 4: Defining your Instagram strategy

Understand how different types of content work on the platform.

• Topic 1: Strategy Introduction
• Topic 2: Created Content
• Topic 3: Curated Content

• Topic 4: Co-created Content
• Topic 5: Your Instagram Strategy

MODULE 5: Making it happen

Manage your content production for efficiency and optimal results.

• Topic 1: Introduction
• Topic 2: Content Creation
• Topic 3: Source & Manage Resources

• Topic 4: Post Scheduling

MODULE 6: Setting up your profile

Construct a professional and reputable account that builds trust.

• Topic 1: Setting Up Your Profile
• Topic 2: Instagram Profile Elements

MODULE 7: Configuring posts for engagement

Create content that captivates the attention of your target market.

• Topic 1: Engagement Drives Profile Visits
• Topic 2: Photo Tags & Mentions
• Topic 3: Post Captions

• Topic 4: Post Notifications
• Topic 5: Stories Features
• Topic 6: Community Management

MODULE 8: Attracting profile visitors

Connect white the type of followers you want for your business.

• Topic 1: Reciprocal Engagement
• Topic 2: Share for Share
• Topic 3: Account Promotions

• Topic 4: Influencer Marketing
• Topic 5: Paid Advertisements
• Topic 6: Other Account Promotion

MODULE 9: Measuring results & adjusting your strategy

Learn and understand the metrics that increase profile growth.

• Topic 1: Native Metrics
• Topic 2: Instagram Reporting Software
• Topic 3: Returns Analysis

MODULE 10: Monetising your Instagram account

Use your account to generate new, effective revenue streams.

• Topic 1: Drive Web Traffic
• Topic 2: Converting Using Landing Pages
• Topic 3: Nurture with Email and Retargeting

• Topic 4: Instagram Shopping
• Topic 5: Promote Products with Influencers

• Flexible start dates – enrol online and start when you are ready
• Interest free payment plans available
• Local contacts for quick response to any queries.
• Complete your studies online, at your own pace with unlimited tutor support.
• ABS Institute partners with Social Media College to ensure we provide the latest intelligence that impacts social media platforms
• Developed and delivered by leading industry experts

Full upfront course fee payments can be made for this course. This industry recognised short course can be combined with an ABS Institute Nationally Recognised course.

Please note that prices for ABS Institute short course do not include assessment.

If you request an invoice, you can make payment by Direct Debit. Ensure you allow three business days for processing your payment.

Payment options we use include:

Credit card (Visa/MasterCard/Amex)

Paypal

Direct Debit (ETF)

Payment Plans (via Zip Money)