Facebook Marketing


Our specially designed modules have been created for any freelancer, agency or small-medium business, looking to unlock the power of the world’s largest social media platform.

Learn from leading social media experts

Our course leaders are experts in using Facebook Marketing and Advertising to increase reach, build brand awareness, and generate new sales.

Use your Facebook strategy with immediate effect

Implement the strategies, templates, and campaign management tools, used on this course and apply them to your Facebook Business Page.

Join a community of like-minded business experts

Share your experiences with other students on the Facebook Marketing course in our vibrant Facebook community.

  • Generate increased customers and sales
  • Maximise the effectiveness of campaigns
  • Reach a wider, more engaging audience

Business owners and freelancers who are short of time and looking to establish their presence on Facebook and create new opportunities through targeted adverts.

Marketing professionals looking to increase ROI for existing clients and demonstrate advanced knowledge of campaign management and analytics to prospective customers.

Agency teams looking to generate new or improve revenue streams and want to dominate the social media agency scene with expertise that outperforms the competition.

Social media

Investment: $795 inc GST on our payment options noted below

Course Duration: 1 day

Delivery Method: Online with tutor support

Entry requirements: None

Start date: Get instant access within 1 business day

  • Understand the benefits and opportunities of organic and paid marketing.
  • Develop an effective Facebook paid advertising strategy.
  • Create campaigns, including ad set, structure and community management.
  • Use and measure tracking and retargeting to optimise conversion rates.
  1. Introduction to Facebook Marketing
    Describe Facebook usage rates and list features of key advertising platforms on Facebook.
  2. The Facebook Ads Landscape
    Understand how the Facebook Algorithm works and benefits of advertising on Facebook
  3. Facebook Marketing Strategy
    Describe buyer stages and Facebook Ads Structure
  4. Facebook Campaigns
    Create a new campaign and content for your strategy
  5. Facebook Ad Sets
    Identify and target your ideal customer segment through paid ads.
  6. Facebook Ad Structure
    Produce creative content that aligns with audience interests.
  7. Community Management
    Create an engaged following who act as brand ambassadors.
  8. Tracking and Retargeting
    Maximise your marketing budget with targeted follow-up ads.
  9. Measurement and Reporting
    Measure results and adjust your strategies to increase effective use of Facebook.
  • Flexible start dates – enrol online and start when you are ready
  • Interest free payment plans available
  • Local contacts for quick response to any queries.
  • Complete your studies online, at your own pace with unlimited tutor support.
  • ABS Institute partners with Social Media College to ensure we provide the latest intelligence that impacts social media platforms
  • Developed and delivered by leading industry experts

Full upfront course fee payments can be made for this course. This industry recognised short course can be combined with an ABS Institute Nationally Recognised course.

Please note that prices for ABS Institute short course do not include assessment.

If you request an invoice, you can make payment by Direct Debit. Ensure you allow three business days for processing your payment.

Payment options we use include:

  • Credit card (Visa/MasterCard/Amex)
  • Paypal
  • Direct Debit (ETF)
  • Payment Plans (via Zip Money)

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