BSB50620 Diploma of Marketing and Communication

This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.

It applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

This Diploma consists of 12 units ie: 5 core (in bold) plus 7 elective. All units must be successfully completed to obtain a qualification.

BSBMKG541 Identify and evaluate marketing opportunities
BSBMKG542 Establish and monitor the marketing mix
BSBMKG552 Design and develop marketing communications plan
BSBMKG555 Write persuasive copy
BSBPMG430 Undertake project work
BSBMKG548 Forecast international market and business needs
BSBMKG549 Profile and analyse consumer behaviour for international markets
BSBCMM511 Communicate with influence
BSBMKG546 Develop social media engagement plan
BSBMKG550 Promote products and services to international market
SIRXMKT007 Develop a digital marketing plan
BSBOPS505 Manage organisational customer service

Some elective units may be varied to suit the job role or professional development plans. If you need to discuss these options, please contact our office or send an enquiry via the contact us page

(Entry Requirements)
Entry to this qualification is limited to those who:
Have completed BSB40820 Certificate IV in Marketing and Communication
OR
BSB42415 Certificate IV in Marketing and Communication
OR
Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
OR
Have two years equivalent full-time relevant work experience.

All courses offered by ABS are delivered in a flexible format to meet student needs usually as a traineeship (if available) or in a similar format with either face to face tuition and mentoring support. Some programs have class based training schedule to assist students with more comprehensive subjects and assessments.

The certificate assessments are competency based and conducted open book comprising both theoretical and practical exercises. Students will be expected to attend all classes (if workshop based) and complete all tasks and activities during the course. There are also activities to be completed outside of the workshops. These activities are aimed at allowing the learners to apply the course content in their own workplace environment.

For more detail please make an enquiry.

The benefits of learning with ABS are:

  • Enrol at any time
  • Resource Materials including Learner Guides & Assessment Workbooks
  • Recognition of Prior Learning (RPL) as outlined below with assessor assistance.
  • Interest free payment plans
  • High graduation/completion rate
  • Dedicated training support with qualified mentor if required
  • Training and assessments aligned to workplace activities and outcomes
  • Government funded support (for some programs and subject to eligibility criteria)

Course fees, charges and payment terms are detailed on our Fees & Charges page in Student Information which can be viewed here.
Click here to download a copy of our current fees and charges

RPL is available for each unit of competency based on relevant workplace experience, formal training and/or other expertise. To apply for RPL please discuss with ABS administration or your trainer/assessor. For (RPL) you will be required to submit a portfolio of evidence within 12 months of the enrollment date.

Please contact our office on (08) 9355 5400 to ask for the information booklet about this process and to confirm fee options.

Enrol today for BSB50620 Diploma of Marketing and Communication

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