This Diploma consists of 12 units ie: 5 core (in bold) plus 7 elective. All units must be successfully completed to obtain a qualification.
| BSBMKG541 |
Identify and evaluate marketing opportunities |
| BSBMKG542 |
Establish and monitor the marketing mix |
| BSBMKG552 |
Design and develop marketing communications plan |
| BSBMKG555 |
Write persuasive copy |
| BSBPMG430 |
Undertake project work |
| BSBMKG548 |
Forecast international market and business needs |
| BSBMKG549 |
Profile and analyse consumer behaviour for international markets |
| BSBCMM511 |
Communicate with influence |
| BSBMKG546 |
Develop social media engagement plan |
| BSBMKG550 |
Promote products and services to international market |
| SIRXMKT007 |
Develop a digital marketing plan |
| BSBOPS505 |
Manage organisational customer service |
Some elective units may be varied to suit the job role or professional development plans. If you need to discuss these options, please contact our office or send an enquiry via the contact us page
(Entry Requirements)
Entry to this qualification is limited to those who:
Have completed BSB40820 Certificate IV in Marketing and Communication
OR
BSB42415 Certificate IV in Marketing and Communication
OR
Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
OR
Have two years equivalent full-time relevant work experience.
All courses offered by ABS are delivered in a flexible format to meet student needs usually as a traineeship (if available) or in a similar format with either face to face tuition and mentoring support. Some programs have class based training schedule to assist students with more comprehensive subjects and assessments.
The certificate assessments are competency based and conducted open book comprising both theoretical and practical exercises. Students will be expected to attend all classes (if workshop based) and complete all tasks and activities during the course. There are also activities to be completed outside of the workshops. These activities are aimed at allowing the learners to apply the course content in their own workplace environment.
For more detail please make an enquiry.
The benefits of learning with ABS are:
- Enrol at any time
- Resource Materials including Learner Guides & Assessment Workbooks
- Recognition of Prior Learning (RPL) as outlined below with assessor assistance.
- Interest free payment plans
- High graduation/completion rate
- Dedicated training support with qualified mentor if required
- Training and assessments aligned to workplace activities and outcomes
- Government funded support (for some programs and subject to eligibility criteria)
RPL is available for each unit of competency based on relevant workplace experience, formal training and/or other expertise. To apply for RPL please discuss with ABS administration or your trainer/assessor. For (RPL) you will be required to submit a portfolio of evidence within 12 months of the enrollment date.
Please contact our office on (08) 9355 5400 to ask for the information booklet about this process and to confirm fee options.
