10904NAT Diploma of Social Media Marketing

The Diploma of Social Media Marketing helps people to design and implement a comprehensive social media strategy that delivers outstanding results. The course creators are globally renowned social media experts and have developed a comprehensive and cutting-edge program so that learners can become industry leaders with a real-world education that will help you accelerate their careers and business.

10904NAT Diploma of Social Media Marketing is Australia’s only accredited qualification in social media marketing, and first of its kind anywhere in the world. ABS Institute of Management has partnered with Social Media College to deliver the Diploma, ensuring students can access the qualification in multiple geographies and in a variety of learning formats.

This qualification is suitable for marketers, business owners, or those that are looking to launch an exciting career in the face-paced social media marketing industry. The 10904NAT Diploma of Social Media Marketing will provide you with an in-depth understanding of all the key elements of social media marketing and will equip you with practical skills to have you standing out from the crowd.

Social Media Careers

This Diploma consists of 9 units ie: 6 core (in bold) plus 3 elective. All units must be successfully completed to obtain a qualification.

NAT10904001 Plan, implement and manage content marketing
NAT10904002 Plan, conduct and optimise organic social media marketing
NAT10904004 Plan, manage and optimise paid social media advertising
NAT10904004 Establish, build and leverage a personal brand on social media
NAT10904005 Plan, implement and manage social media conversion strategies
SIRXMKT006 Develop a social media strategy
BSBMKG552 Design and develop marketing communications plan
BSBPMG430 Undertake project work
BSBMKG555 Write persuasive copy

Some elective units may be varied to suit the job role or professional development plans. If you need to discuss these options, please contact our office or send an enquiry via the contact us page

(Entry Requirements)
There are no prerequisites for individual units of competency

All courses offered by ABS are delivered in a flexible format to meet student needs usually as a traineeship (if available) or in a similar format with either face to face tuition and mentoring support. Some programs have class based training schedule to assist students with more comprehensive subjects and assessments.

The certificate assessments are competency based and conducted open book comprising both theoretical and practical exercises. Students will be expected to attend all classes (if workshop based) and complete all tasks and activities during the course. There are also activities to be completed outside of the workshops. These activities are aimed at allowing the learners to apply the course content in their own workplace environment.

Learning Outcomes

  • Review and evaluate the existing business, operational and marketing strategies, and their applicability to social media.
  • Understand the benefits of each social media platform and how to use these platforms to benefit the organisation.
  • Engage with a range of clients and stakeholders and tailor the social media and digital marketing strategy to these individuals.
  • Analyse and interpret an organisation's vision, mission, values, and objectives, and effectively apply this to the social media and digital marketing strategy.
  • Write and develop content for digital publication that is consistent with the organisation's brand identity and marketing objectives.
  • Manage the business' social media, email marketing and digital profiles effectively to increase brand awareness and generate revenue.
  • Use key performance indicators to monitor and improve overall social media marketing effectiveness, ensuring activity, quality, cost, and time requirements are met.
  • Develop a comprehensive social media marketing strategy, implementation plan and strategic review process.
  • Present to relevant stakeholders the key learnings from the strategy and implementation.

    For more detail please make an enquiry.

  • We are proud to partner with Social Media College for their award-winning and innovative online learning content - designed to ensure our students gain the essential skills and knowledge needed to establish successful careers in social media.

    The benefits of learning with ABS are:

    • Enrol at any time
    • Resource Materials including Learner Guides & Assessment Workbooks
    • Recognition of Prior Learning (RPL) as outlined below with assessor assistance.
    • Interest free payment plans
    • High graduation/completion rate
    • Dedicated training support with qualified mentor if required
    • Training and assessments aligned to workplace activities and outcomes
    • Government funded support (for some programs and subject to eligibility criteria)

    Course fees, charges and payment terms are detailed on our Fees & Charges page in Student Information which can be viewed here.
    Click here to download a copy of our current fees and charges

    RPL is available for each unit of competency based on relevant workplace experience, formal training and/or other expertise. To apply for RPL please discuss with ABS administration or your trainer/assessor. For (RPL) you will be required to submit a portfolio of evidence within 12 months of the enrollment date.

    Please contact our office on (08) 9355 5400 to ask for the information booklet about this process and to confirm fee options.

    Enrol today for 10904NAT Diploma of Social Media Marketing

    Contact us today