BSB42415 – Certificate IV in Marketing & Communication*

Description

The Certificate IV in Marketing & Communication will challenge your creative and analytical mind to understand the marketing concept, develop customer knowledge and improve product promotion strategies. You will be able to explore career opportunities such as a marketing coordinator or market research assistant in various sectors.

Nationally Recognised Training

ABS is a Registered Training Organisation (ID: 51804) and meet the Standards for RTOs 2015. We participate in ongoing audits to ensure our training and qualifications offered are current and compliant to these standards.

The Certificate IV consists of 10 units packaged as: 5 core units PLUS 7 elective units. Below is an example course outline, a range of other elective units are available and we can tailor the qualification to suit your requirements. All units must be successfully completed to obtain a qualification.

Unit Code

BSBCMM401
BSBCRT401
BSBMGT407
BSBMKG417
BSBMKG418
BSBMKG401
BSBMKG413
BSBMKG421
BSBPRO401
BSBRES411
BSBWRT401
BSBMKG419

Unit Description

Make a presentation
Articulate, present and debate ideas
Apply digital solutions to work processes
Apply marketing communication across a convergent industry
Develop and apply knowledge of marketing communication industry
Profile the market
Promote products and services
Optimise digital media impact
Develop product knowledge
Analyse and present research information
Write complex documents
Analyse consumer behavior

Codes & Titles:

BSBCMM401

Make a presentation

BSBCRT401

Articulate, present and debate ideas

BSBMGT407

Apply digital solutions to work processes

BSBMKG417

Apply marketing communication across a convergent industry

BSBMKG418

Develop and apply knowledge of marketing communication industry

BSBMKG401

Profile the market

BSBMKG413

Promote products and services

BSBMKG421

Optimise digital media impact

BSBPRO401

Develop product knowledge

BSBRES411

Analyse and present research information

BSBWRT401

Write complex documents

BSBMKG419

Analyse consumer behavior

(Entry Requirements)
There are no prerequisites for individual units of competency however the Certificate III in Business (BSB30115) may be a suggested pathway

All courses offered by ABS are delivered in a flexible format to meet student needs usually as a traineeship (if available) or in a similar format with either face to face tuition and mentoring support. Some programs have class based training schedule to assist students with more comprehensive subjects and assessments.

The certificate assessments are competency based and conducted open book comprising both theoretical and practical exercises. Students will be expected to attend all classes (if workshop based) and complete all tasks and activities during the course. There are also activities to be completed outside of the workshops. These activities are aimed at allowing the learners to apply the course content in their own workplace environment.

For more detail please make an enquiry.

The benefits of learning with ABS are:

  • Enrol at any time
  • Resource Materials including Learner Guides & Assessment Workbooks
  • Recognition of Prior Learning (RPL) as outlined below with assessor assistance.
  • Interest free payment plans
  • High graduation/completion rate
  • Dedicated training support with qualified mentor if required
  • Training and assessments aligned to workplace activities and outcomes
  • Government funded support (for some programs and subject to eligibility criteria)

Course fees, charges and payment terms are detailed on our Fees & Charges page in Student Information which can be viewed here.

RPL is available for each unit of competency based on relevant workplace experience, formal training and/or other expertise. To apply for RPL please discuss with ABS administration or your trainer/assessor. For (RPL) you will be required to submit a portfolio of evidence within 12 months of the enrollment date.

Please contact our office on (08) 9355 5400 to ask for the information booklet about this process and to confirm fee options.

Enrol today for BSB42415 – Certificate IV in Marketing & Communication*

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